I’m Isabel Bai - a UI/UX designer based in berlin

With extensive startup experience and a diverse background in marketing, IT, and design, I blend strategic thinking and creativity to craft impactful, user-intuitive design solutions

Design challenges

finance App

I created two wallet options on mobile screens for this daily UI challenge.

The first one is a wallet with only one bank card where users can see their total balance and transactions.

The second screen is the wallet screen, where the user can swipe between their existing credit cards (peek-a-boo card on the right), as well as seeing the total balance and their transactions for each individual card.

Membership sign-up

I re-designed the membership sign-up page of Crunchyroll, an anime streaming site.

In my redesign, I prioritized preserving the brand's identity by using their iconic orange for key elements like buttons, check mark icons, and circle graphics. To enhance the anime theme, I integrated the Crunchyroll mascot and her cat into the memberships page, adding a cute and inviting touch. Additionally, I increased the font size of the Premium Subscription option to draw more attention and encourage users to choose this membership.

search feature

I chose to re-design the flight status search page of the Swiss International Airlines app as part of a booking app design challenge. Since I frequently fly with Swiss Air, I thought it would be both practical and enjoyable to apply my design skills to an airline I know well.

In my re-design, I focused on maintaining the iconic red and white color scheme that Swiss Air is known for, while updating the overall look with more modern iconography and a streamlined user interface. My goal was to give the app a fresh, contemporary feel that enhances the user experience while staying true to the brand's identity.